It was an honor to have BlackRapid featured in an Inc article. The article said,
After 15 years as a professional photographer, Ron Henry wondered why he had never come across a comfortable camera strap that positioned his camera readily for quick shots. After pondering the idea for a few months, he went to a local hardware to buy materials to make his own strap
The resulting creation allowed his camera to hang upside-down at his side and glide into place easily when he was ready to shoot. It also minimized strain on his back and shoulder, which got him thinking: Could I make a business out of this?…
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